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Andrew Christie — Art Director & Brand Strategist · Prague Prague · ·

Brand Strategy. Visual Direction.

Senior Art Director and Brand Strategist with 25+ years across global agencies. I help brands clarify their positioning, then build visual systems that prove it. McDonald's. Guinness. Samsonite. Tesco. Pfizer.

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About · O mně

25 Years.
No Filler.

Andrew Christie Andrew Christie

I'm a freelance Art Director and Brand Strategist based in Prague, with over 25 years of experience working with global brands across five countries.

My practice lives at the intersection of strategic thinking and visual craft — from high-level brand positioning through to the precision of print production and photo retouching.

I work with agencies, in-house teams, and direct clients who need senior creative firepower without the overhead.

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Years Experience
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Countries
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Disciplines

Key Clients

  • McDonald's Italia
  • Guinness / Diageo
  • Samsonite Europe
  • Pfizer ThermaCare
  • BENU Pharmacy
  • Tesco Central Europe

Based

Prague, Czech Republic
by way of Singapore, Australia,
London & Dublin

Languages

English (Native)
Czech (Very Basic — Learning)

Selected Work · Projekty

Projects.

01

BENU Pharmacy

Brand Strategy · Visual Identity
Case Study Soon
 02

McDonald's Italia

Art Direction · Campaign
Case Study Soon
 03

Tesco Central Europe

Brand Strategy · Retail
Case Study Soon
 04

Samsonite Europe

Art Direction · Photo Retouching
Case Study Soon
 05

Amore Di

Art Direction — Print
View Project
 06

GWC Prague

Image Retouching — Web
View Project
“
I cannot recommend him highly enough — a designer who goes to great lengths to produce high quality work despite tight timelines.
Damian Stone · Director, Y Research · 4 years of reports together
What I Do · Služby

Services.

01

Art Direction

Creative leadership for campaigns and brand moments. Conceptual clarity that translates to visual impact.

02

Brand Strategy

Positioning and messaging frameworks that help brands answer why they matter — then prove it visually.

03

Graphic Design

Precision-crafted design across identity, print, digital, and environmental applications.

04

Photo Retouching

High-end image enhancement and compositing that elevates product, editorial, and advertising photography.

05

Print Production

Strategic print management from concept through production — ensuring quality at scale.

06

Presentation Design

Boardroom-ready pitch decks and presentations that communicate strategy with clarity and visual authority.

Off the Clock · Po práci

The Person
Behind the Pixels.

Twenty-five years in, the work still comes first — but it's never the whole story. A few honest answers, no portfolio polish.

Prague — by way of Australia, Singapore, London and Dublin. The accent survived all five.

Pomalu, ale jistě. Slowly, but surely. The pub helps.

The messy one. When a brand can't explain itself in one sentence, that's where strategy earns its keep.

Most rebrands need less, not more. Good bones don't need decoration.

Strip a brand to what's true and build from there. Also — the skull was too good not to use.

Exploring Prague one neighbourhood at a time, and being reliably beaten at board games.

Good bones.
Good brands.
Get in Touch · Kontakt

Let's Work
Together.

Based in Prague, working internationally. Available for freelance projects, agency overflow, and long-term brand partnerships.

Location

Prague, Czech Republic

Available For

Freelance · Agency Overflow · Retainer

Status

Available for new projects

Response Time

Within 24 hours

Languages

English (Native)
Czech (Very Basic — Learning)

One Last Thing Got a messy brief? → Those are my favourite. Let's untangle it together.
Message Sent Thanks for getting in touch — I'll be back to you within 24 hours.